The AIR Jordan is a line of basketball shoes produced by Nike, inc. Related apparel and accessories are
marketed
under the Jordan Brand.
The first Air Jordan shoe was produced for basketball player Micheal Jordan during his time with the Chicago
Bulls on November17, 1984 and released to the public on April 1, 1985. The shoes were designed for Nike by
Peter
Moore, Tinker Hatfield, and Bruce Kilgore.
The Jordan Logo, known as the "Jumpman", originated from a photograph by Jacobus Rentmeester, taken
before
Jordan played
for Team USA in the 1984 Summer Olympics.
As Michael Jordan entered his rookie year in 1984, he was approached to sign a shoe deal with Adidas,
Converse,
and Nike. In their meeting with Jordan, Nike centered its presentation around a highlight video of Jordan's
various slam dunks, scored to "Jump (For My Love)" by the Pointer Sisters. Nike showcased the first design
of
the shoe, but Jordan criticized its colorway. While other companies saw Jordan as a figure for promoting
preexisting shoe lines, Nike took Jordan's criticism into account to make him "a stand alone star and give
him a
signature shoe line.
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