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The AIR Jordan Brand

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The AIR Jordan is a line of basketball shoes produced by Nike, inc. Related apparel and accessories are marketed under the Jordan Brand.
The first Air Jordan shoe was produced for basketball player Micheal Jordan during his time with the Chicago Bulls on November17, 1984 and released to the public on April 1, 1985. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore.


The Jordan Logo, known as the "Jumpman", originated from a photograph by Jacobus Rentmeester, taken before Jordan played for Team USA in the 1984 Summer Olympics.
As Michael Jordan entered his rookie year in 1984, he was approached to sign a shoe deal with Adidas, Converse, and Nike. In their meeting with Jordan, Nike centered its presentation around a highlight video of Jordan's various slam dunks, scored to "Jump (For My Love)" by the Pointer Sisters. Nike showcased the first design of the shoe, but Jordan criticized its colorway. While other companies saw Jordan as a figure for promoting preexisting shoe lines, Nike took Jordan's criticism into account to make him "a stand alone star and give him a signature shoe line.

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