SNEAKER HUB

Where we discuss all things sneaker related!

My love for sneakers started at a young age and was highly influenced by my love for street fashion. I love a lot of sneaker brands but my ultimate favourite is Nike. This brand was founded by Phil Knight in 1964. Nike started off as a sports wear brand then transitioned into being more of a lifestyle brand after its' iconic collaboration with Michael Jordan in 1985; called Air Jordan.

This shoe was launched as a basketball shoe however, people who were lovers of street fashion as well as Michael bought the shoe in such high volumes and would style it in their everyday outfits. That is how the shoe went on to become a lifestyle item and became the most succesful collaboration Nike has ever had to date. This sneaker collab has had a huge cultural impact . You can learn more about this here.