Localization
What is localization exactly?
Localization is the process of adapting and customizing a product. Why? To meet the needs of a specific market as identified by its language, culture, expectations, local standards and legal requirements. It's often used in:
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Marketing texts
Localized marketing content helps engage customers in different markets effectively by showing that your company understands their culture and language. The goal is to make them feel that the content was written specifically for them.
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Games
Game localization allows developers to tap into international markets, expanding their player base. Players are more likely to engage with a game that's available in their native language, making localization a crucial strategy for maximizing market reach.
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Software
Companies localize software to overcome cultural barriers and ensure their products reach a much larger target audience. A software product that has been localized properly has the look and feel of a product originally written and designed for the target market.