Driving Organic Traffic and
Online Visibility to your website
What is Search Engine Optimization (SEO)?
SEO is the process of improving your website's content and search engine
exposure so that it appears higher up in search engine results pages
(SERPs) naturally. The purpose of search engine optimization is to use
natural search engine results to drive more and better visitors to your
website. This entails being aware of how search engines operate, what
people look for online, the actual search terms or keywords entered into
them, and which search engines are most popular with their intended
population. Researching keywords, optimizing pages, generating links,
technical SEO, and creating content are just a few of the many tasks that
make up SEO.
