Organic, cruelty-free and vegan are all key words you probably think of
when it comes to ethical and sustainable beauty - but what do these
words actually mean and what really makes a product ethical or
sustainable.
Logos to know
click each logo to find out more
Soil Association Certification Soil Association Certification
is independent and rigorous. To ensure products are produced in the
most sustainable and environmentally sound way, companies supply
energy and water usage information and environmental waste
management plans. They also review their marketing messages for
consumer clarity.
Leaping Bunny Claims such as "cruelty-free"
or "not tested on animalsā may only refer to the finished product,
when in reality ingredients within the product have been tested on
animals or the company has contracted other companies to do the
testing. Look out for products certified by
Leaping Bunny to be 100% sure the product was not tested on
animals at any point in the development.
Vegan Trademark The rise of veganism and
challenges such as Veganuary have made consumers increasingly
conscious of not only the food they consume but the ingredients in
products they are using. You would expect any beauty product
labelled as āveganā to align with the ethos of a vegan lifestyle,
and not contain any animal-derived products. In fact, products can
legally be labelled as āveganā and still be tested on animals.
