According to Linkedin, Pop-up shops and Brand Activations are
two ways to get a brand seen. They create a space to engage with the
lovers of the brand and potential new clients, looking to build up and keep the trust and loyalty in the product.
Pop-ups are a temporary retail experience. They can be seasonal
or take place celebrating an opening. On the other hand, Brand
Activations have giveaways and prizes , as well as fun activities to get
people excited about the brand. They won't always offer items for
purchase. In both scenarios the brands benefit from the collection of
data.
Read more on Linkedin
What we get in exchange ? For us city lovers, New Yorkers or visitors ,
it allows us to connect with others and enjoy the city on a budget; with
fun activities and freebies throughout the entire year.