you put what on your salad?

you might have already heard about dopamine dressing, a trend that is said to bring a daily dose of good mood, fun and self-expression to your outfit. after several pandemic waves, in the midst of international conflict and a mental and emotional health crisis, anything that can bring us joy and comfort is powerful.

while the trend has been defined by bold, bright and contrasting colours, it can also be about embracing more comfortable clothes that feel good on our skin, causing sensory equilibrium and pleasure.

this trend toward vibrant clothing has been around for a long time in various cultures - including ancient egypt and the aztec and mayan civilizations who used dyes made from natural materials to colour their clothing. dressing in bigger shapes and bolder colours is also associated with african culture and dressing comfortably and joyfully is a way of unmasking in neurodivergent communities, making this trend an opportunity to embrace and appreciate the beauty of fashion with an informed eye.

as always, fashion has meaning and history - and with the comfort and joy this trend brings it's really fun to explore!
here's an attempt to understand the science behind it - but truly, if it feels good to you, that's what matters.