NIKE AIRMAX 95

A history of the Nike Airmax 95

The Nike Air Max 95 is a widely-recognizable, popular sneaker from NIKE, Inc. As its name suggests, the silhouette debuted in 1995. Designed by Sergio Lozano, whose earliest design work for the Swoosh consisted of Tennis, Training, and ACG products, the model was a visual departure from previous silhouettes in the Air Max line. And intentionally so. Given the success of Michael Jordan's Air Jordan collection, basketball was NIKE, Inc.'s primary focus throughout the '90s. In trying to reclaim some of the momentum that Tinker Hatfield created with the Air Max 1, Nike's Running design team encouraged Lozano to take a risk and have fun with what would become the Air Max 95. In an interview for the sneaker's 20th Anniversary, Lozano shared that the goal in designing the model was to create something Nike, and by extension, the world hadn't seen before.
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