Chinese Crocs, an American shoe company with annual
revenue of $1.4 billion in 2020, is focusing on two avenues for growth:
digital sales and the Chinese shoe market. China, the world’s
second-largest shoe market behind the United States, holds major
potential for the company. Crocs are made with a supremely comfortable
closed cell resin foam called ‘Croslite’. This material is an innovation
in the world of footwear, as it is easy to clean, really comfortable and
offers great support.
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