FORD BRONCO
THE AMERICAN CLASSIC
On August 11, 1965, Don Frey, the Ford Motor Company Vice President and
Ford Division General Manager introduced the Ford Bronco by noting the
company had added another pony to the stable to join its big brother,
the Mustang. The Ford Bronco became the first automobile called out
specifically as a “Sports-Utility Vehicle,” and an American classic was
born.
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