Rare Beauty

What makes us Rare


Rare Beauty is breaking down unrealistic standards of perfection.

Together we're building a safe, welcoming space
in beauty and beyond. This is makeup made to
feel good in, without hiding what makes you unique.
And it's all vegan and cruelty free.

OUR STORY Selena Gomez

Founder Quote:

β€œBeing rare is about being
comfortable with yourself.
I've stopped trying to be perfect. I
just want to be me.”
SELENA GOMEZ