The Lionesses


Changing Women's Football

England's historic Euros triumph has changed the way the women's game is viewed. After a turbulent history of discrimination, underfunding and abuse, women's football in the UK is finally on the rise. It was a victory that rewrote history, England’s first major international title in 56 years. That alone would have been special enough but the Lionesses represented something else and understood what they were playing for:
They stood for progress, opportunity and inclusion.

They were playing in a major tournament in England, 100 years after women had been banned from playing football, and only 50 years after that ban was lifted. The Lionesses embraced that pressure and what they could achieve for women’s football and wider society.