Our Rainforest Alliance farmers handpick the ripest cocoa pods
growing on the trunks of cocoa trees. Having worked on small, family
farms for generations, they know a promising pod when they see
one.
Each pod contains 30 to 50 cocoa beans. Our farmers carefully cocoon
the extracted beans inside banana leaves and leave them to ferment
for eight days, to bring out the beans’ fruity flavor and smell.
After the beans have dried, our farmers single out the
best ones to ensure only the finest make it to the next step.
Once they’ve been roasted, the beans are ground into a cocoa paste
and blended with the unique Magnum recipe
that our chefs have crafted over 28 years. Then, they’re ready for
conching, a process that mixes the ingredients for hours with great
care until they reach the perfect texture and flavor, and the
chocolate emerges refined and silky, ready to meet our vanilla ice
cream.
The World Of Magnum
A Delicacy For All
The vanilla beans used in our Magnum Ice
Cream come from the fertile SAVA region in Madagascar, the basis of
our rich and velvety vanilla ice cream.
The fruit of the orchid vanilla planifolia, is grown by local
Rainforest Alliance farmers, who are proud of providing this
precious natural raw material for our major ice cream brand. The
vanilla orchids are hand-pollinated by skilled vanilla farmers, one
flower at a time.
Once the pods are ripe and harvested, they’re bathed in hot
water. Then, they are laid under the sun every day and rolled into
blankets every night for 35 days.
Once they have dried, they are cured in wooden crates, where
they will shrink to one quarter of their original weight. When
sliced lengthwise, the pod will reveal a black, caviar-like mass of
countless vanilla seeds, exuding the sweet, fragrant and floral
aroma that gives our vanilla ice cream its signature flavor.
When our ice cream is finally ready, it is dipped into just the
right amount of chocolate, creating the optimal thickness that gives
us the inimitable Magnum crack.
It’s the sound of our dedication, the love and care we put into
crafting the great Magnum
crack – a sound of
pure palate-pleasing indulgence...
So, what are you waiting for?
Head into the world of blissful indulgence and treat yourself to the
extraordinary. Get your Magnum now and
experience the unparalleled pleasure that awaits!