Passion for Fashion

Key interest in Streetwear Fashion


New Balance 992 "Joe Freshgoods - No Emotions Are Emotions" - M992JFG1 - 2020

The relax casual fit known as streetwear started off as simple designed t-shirts. Most streetwear pioneers started their streetwear brands with t-shirts and throughout the decades it escalated into a well developed culture. Big names like Bobby Hundreds, Joe Fresh Goods, Collette Mon Amour, and KidSuperr all started by making out t-shirts and developing their craft. Creatives like Joe Fresh Goods have been able to develop their story telling by tying in their home towns and remaining true to their city that supported them. Release after release Joe Fresh Goods has given Chicago the first glance and access to his line. Joe started off boot legging big brands and creating a buzz for himself. Almost a decade later into the game he was the man that helped New Balance enter the streetwear scene with his collaboration on a pair of 992’s . The same year he turned Converse into another “next to watch” in the shoe game. Streetwear develops an identity and sense of respect. The community is inclusive and welcoming to the point that millions identify with the culture. Streetwear has no boundaries and now we see luxury brands trying to identify a way in. Streetwear is here to stay.

Don't be Mad! Check Out Joe Fresh Goods Online Store here!



Joe FreshGoods and Converse Celebrate Chicago's 1970's Disco Culture With New Apparel and Footwear Collection