I Love animation

Especially Japan's anime

The power of popular culture has never been more apparent to marketers. At Culture Group, we look at where time and attention are being paid on a cross-platform basis (OTT, short-form video, social) and we’ve seen a steady upward trend in the consumption and creation of anime content across Southeast Asia. Globally, anime is the fastest growing content genre of the past two years. In Southeast Asia, it is one of the top fandoms alongside K-pop and gaming. Now, a handful of currents are converging – streaming platform wars, demographic shifts, the nostalgia economy, and yes, pandemic-induced content binges – further fueling it into a mainstream cultural powerhouse.