"From crude rubber-soled inventions, the footwear industry has evolved
into a multi-level hydra where hip-hop, luxury, and sports all come
together and control the cultural zeitgeist. The market has grown
substantially over the last five years, progressing at a compound annual
growth rate (CAGR) of 5.1%. But the industry owes its success to the hype
and culture that was marketed around its products. Communicate takes a
trip to the ’90s to learn how one of the most popular cultural phenomenons
came into being. The tale has a perfect mixture of media, celebrity
endorsement, and rebellion."