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SNEAKERS


We ❤️ Kicks



"From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the cultural zeitgeist. The market has grown substantially over the last five years, progressing at a compound annual growth rate (CAGR) of 5.1%. But the industry owes its success to the hype and culture that was marketed around its products. Communicate takes a trip to the ’90s to learn how one of the most popular cultural phenomenons came into being. The tale has a perfect mixture of media, celebrity endorsement, and rebellion."