Content creation is the cornerstone of marketing. It’s a way to get your message out to the world and create a buzz about your brand, product, or service. For it to get results, though, it needs to resonate with your audience. And, to achieve this, you need to understand where they are coming from and what they want to read. So, to be a successful content creator, you’ll need to know much more than simply how to take a photo, write a blog post, or capture a video. You need to keep up with trends and know how to research.