With data showing that more adults are buying LEGO sets for themselves than ever before, the LEGO Group is declaring ‘adults welcome’
Since the year began, LEGO fans have seen a few new initiatives get rolled out. 10272 Old Trafford – Manchester United was rolled out in a black box with a clever and expensive looking advertising campaign, then new Star Wars helmet sets were introduced with an 18+ age marking, before 10273 Haunted House was released with no Creator Expert branding.
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