Dolls have been a child's bestfriend since the times of the Ancient Egyptians. With the modernisation of dolls in the 20th Century, the toys were adapted for the child to be able to familiarise themselves with it, involving outfit changes and different hairstyles for the doll. Due to Barbie being the golden standard of dolls as soon as they were introduced in 1959, a trend of insecurity had grown in little girls with the Barbie dolls expressing limited inclusivity. Bratz Dolls were introduced in 2001, being the first of its kind with the dolls wearing pieces like crop tops and baggy pants; even the inclusion of edgy makeup such as cut crease eyeshadow. These new changes to a doll made an immense impact on little girls, especially ethnic minorities as they were able to finally play with something that resembled them. No longer feeling out of touch with their beauty in society, and with 125 million units of Bratz Dolls being sold in their first 5 years of production, the esteem of millions of young girls was enhanced.