Tourism has never been more relevant. Nor has its importance to both our
societies and our economies been more visible as it is right now. The
pandemic, in prompting the introduction of travel restrictions, and a
massive fall in demand for travel, brought the sector to a near-complete
standstill. In doing so, it put many millions of jobs at risk, placed
millions of businesses in jeopardy and led to a sudden fall in vital
funding for work to conserve cultural and natural heritage.
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