People who are drawn to pink (or any specific color) tend to have pleasant memories of the color, while those who don't like it may have negative or unpleasant associations with it.
Pink symbolizes: Femininity, Healing, Innocence, Peace, Playfulness, Romance, Sweetness, Tranquility, and Warmth.
The specific shade of pink can affect associations and meanings. A light pink is often viewed as soft, healing, and peaceful, whereas a hot pink might be seen as bold, exciting, and alarming.
learn here about shades of pink