Kendra Scott

NFT art for International Women's Day

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This month, Kendra Scott is working with five female artists to develop NFTs based on the company's Women Empowerment charm. The goal is not only to boost these women's work within the art world but also to bring women into the lucrative space of non-fungible tokens, where artwork sales have set financial records—often without female artists as part of the landscape.
The first artwork inspired by the Kendra Scott charm—which gives a portion of its regular sales to benefit women's and children's causes throughout the year—sold out within an hour on OpenSea, an NFT marketplace. Customers who purchase these NFTs receive one of the Women Empowerment charms as well. Kendra Scott is sponsoring the costs of putting the artwork onto the marketplace, promoting the artwork on its brand channels, and returning all profits to the artists, says Kellianne Miller , Kendra Scott's director of brand marketing. Kendall Scott's Full article

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