WHY, HOW, WHAT

From inside to outside

Sinek's Golden Circle model is an attempt to explain why some people and organizations are particularly able to inspire others and differentiate themselves successfully. The neuroscience behind the Golden Circle theory is that humans respond best when messages communicate with those parts of their brain that control emotions, behavior, and decision-making. Simon Sinek explains using the golden circle theory to truly differentiate your value proposition Sinek is the author of several books on the topic of leadership.

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