SEO stands for Search Engine Optimization and in the simplest terms, good SEO optimizes your visibility online. And more visibility online means more traffic and more opportunities to convert prospects into customers. Check out these tips to improve your visibility.
Keyword research is the foundation of any good SEO strategy. If you know how to use keywords effectively, you can develop content that attracts more people to your website. The first step is to identify your page’s primary and secondary keywords.
Meta titles and descriptions, also called meta tags, are snippets of the
HTML code that are displayed on the search results. They give a brief
overview of what the web page is about, telling users and search engine
crawlers more about the content on-page.
The importance of meta tags comes more from increasing the click-through
rate to the web pages than for ranking, as Google has announced that
they are not ranking factors. However, search engines do still draw
information from them.
Improving your URL structure can significantly impact your on-page SEO with relatively little effort. A clean URL can help search engines understand your page and gives you a more user-friendly appearance in the SERPs.
Using internal and external links effectively can improve crawlability, user experience, and credibility. Ideally, these links should lead to useful, relevant information.