Virtual Events 🌟
The events world is changing... and it's going virtual
Events have the unique power of to bring people together and celebrate as a community. However, the coronavirus pandemic has changed the way events can take place. Catapulting into the digital stratesphere, virtual events can be so much more than your Friday night Zoom quiz or Thursday work drinks over Teams.
Event professionals face a whole new set of challenges, working with suppliers in a completely different way and trying to engage with an audience that they may never see face-to-face.
Find out more about the ever-changing challenges Event Professionals are navigating in a new digital era.Types of virtual events
- Conferences
- Trade Shows
- Concerts
- New Product Launches
Reasons for going virtual
- 🌍 The removal of geographical barriers allows for attendees all over the world to connect without leaving their home of office. The technology allows attendees to interact with one another in networking lounges thorugh audio and video chat, as well as participating in webinars and presentations.
- 👩🏽💻 Attendees can consume more content at a virtual event than they would at a physical one. Event platforms are able to stream live presenations, fireside chats and host debates. However this can all be kept as on-demand content too! There is no need for attendees to miss a minute of the action when they can revisit it time and time again. As well as this they can browse libraries of on-demand and downloadable content during different parts of the day.
- 👊🏼 They're eco-friendly and sustainable! According to a study conducted by the Events University, a one day physical event can produce up to 170kg of Co2 and create over 5 tonnes of refuse waste.
- 📈 Activity is trackable with incredible analytics. Every click, interation, presentation watched, document viewed and social share can be tracked to highlight specific interests and help marketers ensure their RIO's are being met.
- ⏳ There is less of a burden on speakers. Rather than having to commit to a whole day, or even more with travel, speakers can pop in and out for their session, meaning that they are more likely to be willing to commit their time to ensuring your event content is a success.
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