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Slow Fashion 101

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What exactly is Slow Fashion?

Simple definition: Slow fashion is the antithesis of quick fashion. It includes a fashion knowledge and perspective that takes into account the procedures and materials needed to produce garments. It promotes investing in higher-quality clothing that will last longer and upholds the importance of treating people, animals, and the environment fairly. In actuality, there are many parallels between slow fashion and sustainable or ethical fashion. They are related movements that adhere to the same fundamental principles. Slow fashion stands out primarily because it concentrates on lowering consumption and production in particular.

'Slow fashion' was a term that naturally developed. Following the success of the slow food movement, it was first used by Kate Fletcher of the Centre for Sustainable Fashion. Fletcher believed that the fashion industry needed to move at a slower pace, similar to the slow food movement. The fast fashion concept, which first appeared about 20 years ago and saw a decrease in the cost of clothing and a speeding up of trend cycles, is opposed by slow fashion. It is evident that this mindset is an essential component of the movement as a whole given that companies like H&M burn several tonnes of unsold clothing each year despite continued sustainability attempts to complete the loop in fashion.