Networking is the exchange of information and ideas among people with a common profession or special interest, usually in an informal social setting.
Networking helps a professional keep up with current events in the field, and develops relationships that may boost future business or employment prospects. Needless to say, it also provides opportunities to help other people find jobs, make connections and catch up on the news.
Small business owners network to develop relationships with people and companies they may do business with in the future. These connections help them establish rapport and trust among people in their own communities.
Successful business networking involves regularly following up with contacts to exchange valuable information that may not be readily available outside the network.
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