I LOVE TECHNOLOGY 🧑🏻💻
What is an API?
An API, or application programming interface is simply a way for different
applications to
talk to each
other.
APIs "are essential to marketing because marketing software taps into many
different data
sources to
pull
information"
APIs enable an application from one company to feed information to
another company’s
application.
And they do
this all
behind the scenes outside of the view of the user.
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