elizabeth gastélum
Marketing & Communication
Personal Profile
I am a marketer specialized in the development and implementation of marketing strategies, content creation and media optimization. Throughout my career, I have been exposed to different business challenges which makes me a result-driven person with strategic thinking. I have always found excitement and thrill in acquiring further knowledge, innovating and delivering leading results while bringing the whole team along with me.
Milestone Projects
- Santa Clara's first full media campaign
- Powerade Coco launch campaign
- Coca-Cola Flow Fest 2017 communication plan
- Mini-Mundialistas designs for Coca-Cola Russia 2018 FIFA World Cup
Positions Held
IMC Project Manager
The Coca-Cola Company
AUG 2017 - MAY 2020
- Collaborate in the development of integrated marketing campaigns for brands such as Santa Clara, Powerade, Coca-Cola Music and Coca-Cola Futbol
- Manage strategy, development and production of integrated marketing plans which include content and media
- Strengthen relations with key stakeholders and strategic partners to endure the correct plan implementation
Digital Cell Manager
Coca-Cola Media Houe
AUG 2014 - AUG 2017
- Leader of multidisciplinary team responsable of generating digital communication strategies and campaigns
- Digital management and analysis for brands like Powerade, Ciel, Fuze Tea, Vitaminwater and Santa Clara
Digital Marketing Manager
Viernes
MAR 2011 - AUG 2014
- Planning, strategy and development of digital marketing campaigns for regional brands
- Carried out the agency's positioning strategy, rebranding and launch
Education Background
Tec de Monterrey
Bachelor's Degree in Marketing
DEC 2012
- Digital Marketing specialization
- Undertook Spot Marketing, the first internal advertising agency in my campus