"Do it yourself" ("DIY") is the method of building, modifying, or
repairing things by oneself without the direct aid of professionals or
certified experts. Academic research has described DIY as behaviors
where "individuals use raw and semi-raw materials and parts to produce,
transform, or reconstruct material possessions, including those drawn
from the natural environment. DIY behavior can be triggered by various
motivations previously categorized as marketplace motivations (economic
benefits, lack of product availability, lack of product quality, need
for customization), and identity enhancement (craftsmanship,
empowerment, community seeking, uniqueness).
The term "do-it-yourself" has been associated with consumers since at
least 1912 primarily in the domain of home improvement and maintenance
activities. The phrase "do it yourself" had come into common usage (in
standard English) by the 1950s, in reference to the emergence of a trend
of people undertaking home improvement and various other small craft and
construction projects as both a creative-recreational and cost-saving
activity.
Subsequently, the term DIY has taken on a broader meaning that covers a
wide range of skill sets. DIY has been described as a
"self-made-culture"; one of designing, creating, customizing and
repairing items or things without any special training. DIY has grown to
become a social concept with people sharing ideas, designs, techniques,
methods and finished projects with one another either online or in
person.
DIY can be seen as a cultural reaction in modern technological society
to increasing academic specialization and economic specialization which
brings people into contact with only a tiny focus area within the larger
context, positioning DIY as a venue for holistic engagement. DIY ethic
is the ethic of self-sufficiency through completing tasks without the
aid of a paid expert. The DIY ethic promotes the idea that anyone is
capable of performing a variety of tasks rather than relying on paid
specialists.