SOFT GLAM
MAKEUP

Who Doesn't Love A Soft Beat?

Makeup

What is soft glam makeup? When we talk about soft glam makeup, we're talking about glowing skin, brushed-through brows, diffused eyeshadow, and a natural, neutral lip. See the difference? As Willis puts it, soft glam makeup is "effortless, diffused, and almost ethereal—basically, a more polished but natural you." Soft glam is still glam at its core, but it's done in a way that feels lighter, airier, and, duh, softer—think: full-face with the volume turned down a bit.

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