The show follows Bluey, an anthropomorphic
six-year-old Blue Heeler puppy who is characterised by her abundance of
energy, imagination and curiosity of the world. The
young dog lives with her father, Bandit; mother, Chilli; and younger
sister, Bingo, who regularly joins Bluey on adventures as the pair
embark on imaginative play together. Other characters featured each
represent a different dog breed. Overarching themes include the focus on
family, growing up and Australian culture.
The program
was created and is produced in Queensland; the culture and lifestyle of
Brisbane inspires the show's setting.