It sounds like an easy answer… but its answer can actually be quite
elusive. Ask five different people and you might get five different
answers. “Good beer.” “Quality beer.” “Independently owned beer.” “Small
brewery beer.” “Good ingredients, hard work, small quantity, good
tasting beer.” Are all of these answers right?
The following are some concepts related to craft beer and craft
brewers:
Craft brewers are small brewers
The hallmark of craft beer and craft brewers is innovation. Craft
brewers interpret historic styles with unique twists and develop new
styles that have no precedent
Craft beer is generally made with traditional ingredients like malted
barley; interesting and sometimes non-traditional ingredients are
often added for distinctiveness
Craft brewers tend to be very involved in their communities through
philanthropy, product donations, volunteerism and sponsorship of
events
Craft brewers have distinctive, individualistic approaches to
connecting with their customers
Craft brewers maintain integrity by what they brew and their general
independence, free from a substantial interest by a non-craft brewer