The fabrics worn by African women are sometimes used as a way of non-verbal communication due to their well-known hidden meanings. The colours and symbols used in each print design can symbolise a tribe, marriage, and social status of the wearer. After the fabrics are designed, printed, and distributed to markets, particularly in West Africa, the women who wear the cloth create the stories and hidden meanings behind them. This information is then passed back to the manufacturer who gives the fabric a new catchy name. For example, there is a popular Ghanaian print known as ‘Speed Bird’ with multiple birds flying in the same direction. This pattern means you can be ‘rich today, poor tomorrow’ as money can easily fly away.
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