Tesla Model X

Creating the way for an even bigger hype

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It has already been 5 years since the first Tesla Model X introduced. In 2015 the Model X was probably the most remarkable car of the year, though you could say so of every Tesla model that has been introduced. We thought it would be a good moment to reflect. If you look at the young history of Tesla, one thing stands out: they are really good in creating a hype. Not that that is a negative, on the contrary! Besides the tweets of the owner Elon Musk that create a constant stream of amazing news, Tesla knows exactly how to inform the market. At certain times you won’t hear anything about their car, only to hear numerous facts in quick succession so they will stay the talk of the day. Take for example autumn 2019. Tesla introduced their weirdest model since, er, well, maybe ever: the Cybertruck. Only a couple of weeks later they were all over the newspapers by introducing the production of the model Y.

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