Sales engineers are a critical sales team member in many companies and
industries around the world.
They are more than just technical experts in their respective industries.
Successful sales engineers must build and maintain expertise in "soft
skill" disciplines such as business acumen, presentation skills, building
customer relationships, developing an engagement strategy, and having a
thorough understanding of the targeted industry. Many companies have
difficulty finding people who possess these qualities, plus extensive
technical knowledge.
The purpose of the job is to help potential customers understand, compare,
and contrast the solutions that are available for purchase.
Another function of the sales engineer is to introduce modified, improved,
and/or advanced technology to potential users who may have an application
but who have not yet acquired knowledge of the material or technique in
question. The sales engineer may conduct training sessions or
demonstrations to accomplish this. Ref. Wikipedia
Coded by Hannah Hebert