'We believe in a world where you have the freedom to explore and express yourself without judgement, no matter who you are or where you're from'
ASOS
ASOS is one of my favorite brands out there. It not only promotes body positivity while being inclusive, it also provides many diverse fashion brands and styles, responsability over manufacturing, planet care, and the creativity in fashion is endless!
The owner of the brand,
Nick Roberston
is a British businessman, the co-founder of ASOS.com, an online fashion
and beauty retailer, and its CEO from 2000 to 2015.
- People & the Planet - We’re serious about making sure every person in our global supply chain is safe at work and has their rights respected and protected. We set high ethical standards and support our suppliers to help them meet them. Our priorities include transparency; improving wages; health and safety; addressing and reducing modern-slavery risks, and identifying and stopping child labour.
- ASOS Foundation We set up the ASOS Foundation because we believe everyone deserves access to the same opportunities. It achieved full charity status in 2013 and provides infrastructure, training and support to enable disadvantaged young adults to reach their potential. Our mission is to inspire young people to break down barriers and, ultimately, to achieve amazing things. We have so many experts in fashion and tech who love to pass on their talent through the Foundation – it’s one of our favourite parts of being ASOS, and we hope we can change lives.
- Body Positivity - It’s important for us to promote a healthy body image – we’re not about conforming to any stereotypes – so we work with more than 200 models to represent our audience. And we’re not in the business of digitally altering their appearance either… there’s no reshaping or removing stretch marks here. Our models are part of the ASOS family and we support them by following a Model Welfare Policy. To learn more please visit: ASOS.
- ASOS is for everyone - We believe in a world where you have total freedom to be you, without judgement. To experiment. To express yourself. To be brave and grab life as the extraordinary adventure it is. So we make sure everyone has an equal chance to discover all the amazing things they’re capable of – no matter who they are, where they’re from or what looks they like to boss. We exist to give you the confidence to be whoever you want to be.'.