To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatise, to persuade, and perhaps even to amuse.
— Paul Rand, Author, Graphic Designer, Teacher
Why are we so attracted to good design? The human eye desires beauty. The theory of Human Centred Design is that we intuitively know good design because we can easily use it. Quality and transparency aside, the first designs of Apple products were designed with the human in mind. Software should also be intuitively designed. Would amateurs prefer to read an Adobe manual or just go to Canva to produce a piece of work? Products and services aren’t often created for intuitive use or human-centred design. But this has been an imperative part of successful products and services.
Mahsa Rad is always available via email if you would like to collaborate!
I look forward to hearing from you.
