"Shintaro Tsuji founded Sanrio on the 10th of August, 1960. Sanrio started out as a clothing company called the Yamanashi Silk Company. Tsuji expanded his company from silk, to rubber sandals with flowers painted on them. Tsuji noticed his success gained by merely adding a cute design to the sandals.
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Their products include stationary✏️, school supplies📚, gifts🎁, and accessories👒. Presently, Sanrio displays a wide variety of characters. It's best known character is Hello Kitty, a white female cat. Other characters include My Melody, Keroppi, Pompompurin, and more!"