The SCA (speciality coffee association) has drawn up certain guidelines
for specialty coffee. To be allowed to bear the title of specialty
coffee, the coffee must have a strong aromatic taste. To achieve
specialty coffee, everyone in the production chain must perform
optimally: the coffee farmer, the roaster and the barista. This is why
your specialty coffee is often 'direct trade'. This way the farmer
receives a fair price and the coffee roaster influences the taste.
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