Millennials &
the Sharing Economy
Loving, liking or failing
Last year I finished my online Master in Marketing at the
University of Exeter
and wrote a master thesis about Millennials and the Sharing Economy.
Are you curious about my findings? Keep reading!
My Research Aims
- 1) To improve our understanding of Millennials’ use of P2P platforms,
- 2) To improve our understanding of trust issues surrounding Millennials’ use of P2P platforms.
What did I find?
I had several interesting findings, please keep in mind that the results
are not to be generalised with “just” 10 interviews.
I listed the most important findings for you below:
As you can imagine, Airbnb was seen as a pioneer in building trust with strangers. Sharely is doing quite well too, although they are really small and Peerby still has a long way to go. Basically, the first step to use P2P platforms, specifically accommodation and object-sharing, are referrals and a convenient website. To be recommended, the platforms have to create awareness, something Peerby and Sharely are lacking.
Click here to learn more about this study!
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