Future is a lie
Is future a lie?
Trends insights on the society behavior
Do you know what is a trend research and why is it important for the brands?
"A trend can be understood as an specific change on the direction which the society thinks or behave. Researching a trend is part of the Cultural Studies and Marketing Studies.
It started to become an important area of studies in 1974 when Faith Popcorn created the BrainReserve consulting firm.
She is one of the most important reseachers in this area and has been pointed as one of the advesers of Kodak - the most famous photograpic company in the history,
to move to digital photos cameras in the late 80's.
That being said, we can image how Trends Studies are important for all companies to keep their business alive and sustaible for many years and it shows us that
FUTURE IS A LIE because everything we live now is already that future where we are always pursuing to get.
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