The blended learning approach of the Ultimate Program contains a mix of e-learning videos and online live seminars, and it has been carefully designed in collaboration with a prestigious academic institution and leading experts to ensure a high quality program. The Ultimate Football Program lasts for six months starting in January and June; it compromises of six online modules as well as six face-to-face seminars. Each module and face-to-face seminar addresses a key area of football management which are necessary for people working within the football industry.