Pantone’s Color of the Year ,
Viva Magenta 18-1750 , vibrates with vim and vigor.
It is a shade rooted in nature descending from the red family and
expressive of a new signal of strength.
Viva Magenta is brave and fearless , and a
pulsating color whose exuberance promotes a joyous and optimistic
celebration, writing a new narrative.
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