Spotify Wrapped

What is Spotify Wrapped?

Spotify Wrapped is a viral marketing campaign by Spotify. Released annually in early December since 2016, the campaign allows Spotify users to view a compilation of data about their activity on the platform over the past year and invites them to share it on social media. Read more on wikipedia.

Every year, the Wrapped Story will take you through your music preferences, breaking down the songs, artists and genres you love..

.. Well, atleast the songs you did love during your short lived BTS phase back in March.

Along with totting up the number of minutes you spent listening to your favourite song, your story will also include your listening personality and your audio day. According to my wrapped story, I kick-start my morning's off with hallyu lighthearted heartache, power through the day with feel good bliss love, before vibing late night to some sentimental quiet and mellow beats.