✨Oud Perfume✨
My favorite fragrance!
What is
oud?
In the fragrance realm, oud is arguably one of the most polarising scent
categories. Also known as agarwood, oud is produced when the mould
phialophora parasitica infects the aquilaria (or agar) tree to produce a
dark, fragrant resin that essentially works as the tree's defence
mechanism. Oud ranks highly as one of the world's
most expensive raw materials as it takes
hundreds of years to produce the resin. Plus, the aqularia tree
is fast depleting due to over-harvesting and habitat loss. Reputable
fragrance houses have stringent supply standards in place to ensure the
sourcing of oud is ethical, responsible and sustainable.