protect our only home (The Earth🌎)

How fast fashion in destroying our planet🌎

What is fast fashion?

Fast fashion is a term used to describe the clothing industry's business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail stores quickly, while demand is at its highest.

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Effects on the environment


Excessive Usage of Water

It takes 10,000 liters of water to produce one kilogram of cotton or approximately 3,000 liters of water for one cotton shirt. Approximately 20% of the wastewater worldwide is attributed to this process, which accumulates over time.

Excessive Consumption of Clothing

As of 2019, the current report shows that 62 million metric tons of apparel were consumed globally. Over time, the amount that our society has consumed has skyrocketed in recent decades. Although it may be beneficial to our economy, more items tend to end up at the landfills because the lower quality clothes are worn out only after a few washes and this demands for more new clothes.

Human rights

Fast fashion has been called modern slavery due to its unfair wages and use of child labor. When children are forced to work, they are often unable to go to school and get an education—thus perpetuating the cycle of poverty and poor job opportunities. Not only that, the harsh chemicals used to make the clothes are incredibly harmful to workers and can enter their bodies through the skin. And even in these harsh working conditions, the minimum wage paid to garment workers is, on average, two to five times less than a living wage in their home country.

What to buy instead of fast fashion?


  1. Buy second-hand
  2. Rent clothes
  3. Invest in timeless pieces
  4. look for sustainable materials