What is advertising?
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. it could be communicate through different media (both offline and online).
- 📺 Television
- 📻 Radio
- 📰 Newspapers & Magazines
- 📣 Outdoor
- 💻 Digital
- 🎬 Cinema
Advertising through centuries
The modern advertising born in 19th. The father is
Thomas J. Barret, known as "the father of the modern advertising".
Advertising is a marketing communication that employs an openly
sponsored, non-personal message to promote or sell a product, service or
idea.
In 1836, French newspaper La Presse was the first to
include a paid advertising in its pages. In June 1836, French newspaper
La Presse was the first to include paid advertising in its pages,
allowing it to lower its price, extend its readership and increase its
profitability and the formula was soon copied by all titles.
The actual ad – the copy, layout, and artwork – was still prepared by
the company wishing to advertise; in effect, Palmer was a space broker.
The situation changed when the first full-service advertising agency of
N.W. Ayer & Son was founded in 1869 in Philadelphia. Ayer & Son offered
to plan, create, and execute complete advertising campaigns for its
customers. By 1900 the advertising agency had become the focal
point of creative planning, and advertising was firmly established as a
profession. Around the same time, in France, Charles-Louis Havas
extended the services of his news agency, Havas to include advertisement
brokerage, making it the first French group to organize. At first,
agencies were brokers for advertisement space in newspapers.
In the 1910s and 1920s, advertisers in the U.S. adopted the doctrine
that human instincts could be targeted and harnessed – "sublimated" into
the desire to purchase commodities. Edward Bernays, a nephew of Sigmund
Freud, became associated with the method and is sometimes called the
founder of modern advertising and public relations. He assumed that
selling products by appealing to unconscious desires is more effective
than selling products talking to the rational minds of customers.
The rise of mass media increased the presence of advertising, first
in radio (1920s), than through commercial tv in US (1950s).