· Good content is the best sales tool ·

Or other reasons to hire a visual content creator...

What is Content Creation?

Content creation is the process of generating ideas on topics that appeal to your buyer persona, creating written or visual content based on those ideas and providing that information to your audience.

Why is It so Important?

Content creation is what helps people discover their business, brand, and products. A selling visual establishes trust and builds a harmonious, recognisable brand image, stands out from the competitors, gives high coverage and subscriber growth, attracts solvent audience and, ultimately, generates revenue for your company. In other words, if you are not creating content, then you are behind the curve.

What Does a Visual Content Creator Do?

Visual content creators produce work on a variety of platforms including websites, social media, blogs, video platforms, infographics and more. They perform the following processes:

Brand Analysis: evaluating a brand from top-to-bottom including its key message, design style, strengths & weaknesses, undertaking a competitor analysis and establishing potential content strategies.

Design and Visuals: great design or photography is essential to enhancing the quality of content and fit with the brand.

Videography: platforms like TikTok and Instagram Reels have opened new paths to connect with your audience, rank and tie content directly to products through video demonstrations and reviews.

Editing: crucial skill that applies to copywriting, videography and design. The ability to cut down the work, catch flaws or typos and produce polished, easy to comprehend content.

Promotion: once the content has been created, you need to make sure that it reaches as many relevant targets as possible. This final, but very important step include advertising, PR, social engagement, etc.

Who Needs a Content Creator?

Content creators produce content for corporations, organizations, small businesses and individuals. Anyone who intends to keep up in today's digital world needs a content strategy and creation plan in order to remain relevant and increase profitability.

This page was built by Olha Voronova